In recent years, Facebook has been the most popular social media site among Swedes, used by 80 percent of respondents in 2020. The second most popular social media site was Instagram, used by 62 percent.
The share of Swedes on social media had increased steadily over the past decade, reaching 83 percent of Swedes participating in a social media platform.
Share of social media users in Sweden from 2016 to 2020, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AudienceProject. (September 17, 2020). Share of social media users in Sweden from 2016 to 2020, by platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. "Share of social media users in Sweden from 2016 to 2020, by platform." Chart. September 17, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. (2020). Share of social media users in Sweden from 2016 to 2020, by platform. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. "Share of Social Media Users in Sweden from 2016 to 2020, by Platform." Statista, Statista Inc., 17 Sep 2020, https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject, Share of social media users in Sweden from 2016 to 2020, by platform Statista, https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/ (last visited December 21, 2024)
Share of social media users in Sweden from 2016 to 2020, by platform [Graph], AudienceProject, September 17, 2020. [Online]. Available: https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
